CLIENT:
MULTIPLE
Roles:
• Illustration
• Custom Typography
• Lettering
• Icon Design
Creative Direction:
51 Eggs Branding
Haystack Studios
Jason Thornton
PROJECT:
Logos, Illustrations & Custom Typography
This collection highlights a range of work centered around brand marks, illustrative lockups, and custom typography.
Many of these projects required type that didn’t exist, forms that needed to be built specifically to match a tone, solve a spatial constraint, or fully realize a distinct visual direction.
Rather than relying on existing typefaces, these letterforms were developed from the ground up, allowing typography and mark-making to evolve together in a tightly integrated process.
The result is work that prioritizes cohesion and originality, using custom letterforms to create identities that feel considered, intentional, and uniquely their own.