PROJECT:

Young Guns Water Bottle Packaging

Gatorade developed a limited-edition packaging and campaign system featuring a group of emerging athletes, highlighting individual stories through product and visual identity. The project focused on sports packaging design, athlete-driven branding, and a cohesive system across multiple executions.

Each athlete was represented through a distinct visual language, translating personal identity into packaging, portraiture, and supporting campaign assets. Custom graphics and color systems were developed to differentiate each individual while maintaining alignment with the broader Gatorade brand.

The packaging extended beyond the bottle, including coordinated kits and supporting materials designed to function as a unified campaign system. Each component reinforces the athlete’s narrative while contributing to a cohesive visual experience across touchpoints.

The result is a flexible and expressive sports branding system that connects product, athlete identity, and campaign storytelling.